Website Planning

Organizational & Operational Methodology

1. Overall Goals: Communicate, Advertise, Distribute Information, Provide Services?
2. Long Range Goals: Services To Members; Services To General Public
3. Short Range Goals: Information To Members & To General Public
4. Internet, Intranet or Internet & Intranet
5. Alignment With Institution's Image and Mission Statement
6. Static or Dynamic (active or interactive) WEB Pages? Divide the project up into phases.
7. Project Lines of Responsibility & Accountability: Communication Channels (Who is the Project Manager and what are the lines of reporting?)
8. Web Page Design by Committee // Graphics Specialist // Both
9. Starting & Ongoing Budgets
10. Security/Access Policy Established. Encryption? Risk Analysis? Testing?
11. Marketing & Publicity Rollout (In-House, Outsourced?)
12. Ongoing Web Maintenance
13. External Project Resources:

• Consultants: OA Systems, PCI, CTG, Computer People
• Books (see the last page of this document)
• Training Classes for Staff (New Horizons, IKON, Buffalo Public Schools & University Resources)

1. Website Purpose and Planning
2. Where To Put Your Site?
3. Developing Your Web Site In-house or Outsourcing It?
4. Web Authoring Tools and “Must-Learns”
5. Getting Past the Usual Roadblocks
6. Getting Visitors to Remain and Return
7. Basic Tips and Rules of Thumb
8. Domain Names
9. Advertising and Promotion
10. Resources